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Shopify Editions — Overview: Connect to Consumer (Summer '22)
Written by
Anton Boykov
October 9, 2023

Shopify Editions — Overview: Connect to Consumer (Summer '22)

Check out the latest releases from Shopify Editions | Summer '22. Learn about the newest updates and how they can help your online store engage consumers like never before from our article.

It's summer, and that means exciting new updates are on their way! Shopify Editions | Summer ‘22 showcase was a huge success, with over 100 new updates and enhancements announced. Check out the top 10 updates you need to know about from our latest article.

Highlights from Shopify Editions | Summer ‘22

As a shop owner on Shopify, you know that having a strong online presence is key to success. You may also be looking for ways to connect with consumers in new and innovative ways. In this post, we'll take a closer look at some new editions and what they can do for your business. So whether you're looking to increase sales, connect with customers on a more personal level, or just learn more about how Shopify works, read on!

For those that don't know, Shopify Editions is a twice-yearly event where Shopify reveals all the new features and improvements they've been working on. Shopify Editions aims to help brands better engage with their customers and win in the new era of commerce. Some of the highlights of this edition include a new Shopify Payments experience, improved Shopify POS, and more. Shopify Editions is worth checking out whether you're a Shopify user or just interested in eCommerce. We at the Fourmeta digital agency have completed a top 10 list of the things you need to know from this latest showcase.

Twitter Shopping

The digital town square is a bustling place, and Twitter is one of the busiest corners. So with over 450 million monthly active users, it's no surprise that many businesses are eager to reach consumers on the platform. But until recently, turning Twitter followers into paying customers hasn't been easy. Shopify's Twitter Shopping aims to change that.

Now, merchants can list their products directly on their Twitter profiles, making it easy for consumers to browse and purchase items without ever leaving the platform. This frictionless path to purchase is a game-changer for businesses, and it will take social media selling to the next level.

B2B on Shopify

Shopify has long been the go-to ecommerce platform for small businesses and entrepreneurs. But with the recent launch of B2B on Shopify, the platform is now a powerful solution for businesses selling to retail and wholesale customers.

With B2B on Shopify, you can manage your direct and wholesale customers in one centralised platform. That means you can harness the full power of Shopify to run your entire business, all in one seamless, customised shopping experience. This is the B2B platform you've been waiting for.

B2B on Shopify comes with all of the essential wholesale features built right in, including bulk pricing, volume discounts, and customer groups. Plus, you can easily customise the look and feel of your store to match your brand identity. So whether you're selling to consumers or businesses, Shopify has everything you need to run a successful online store. 

Shopify POS

Shopify Point of Sale is a great way to sell in person. With the ability to accept payments right from your iPhone (going live shortly), it's easy to use and helps you stay organised. Whether you're just starting up or already have a retail empire, Shopify Point of Sale is the best way to sell in-person using any device and in 11 different countries.

Your point-of-sale system must be able to scale with your business. That's why Shopify POS was built to accommodate large companies with up to 50 locations. In the future, Shopify will support up to 1,000 store locations.

Shopify POS supports Google local inventory sync, which means buyers may get information on product availability, store location, working hours, and pick-up or delivery choices. Then, consumers may visit the store confident that the product they want is available.

Shopify Markets

When it comes to selling online, businesses today have the opportunity to reach a global audience. However, reaching new markets can also be a complex and daunting task. Thankfully, Shopify Markets is here to help. Shopify Markets simplifies international selling by providing everything you need to reach new geographic regions and drive global sales—all from one place in your Shopify admin.

In addition to increasing your potential customer base, Shopify Markets also helps optimise your business for each market, tailoring the buying experience to meet customers' needs in each region better. As a result, you can experience higher conversion rates in international markets.

Create buying experiences for specific markets by converting your prices to local currencies, setting up storefronts in their language, estimating taxes for more price clarity, and providing more payment options for international shoppers.

Shopify Checkout

Shopify Checkout is the most reliable, highest converting, one-stop solution for powering your business with a scalable and lightning-fast checkout process. More than 5.5 billion orders with over $470 billion in sales have been processed through Shopify Checkout, making it the most popular choice for online businesses.

Shopify Checkout is built with conversion in mind. Its intuitive design and powerful features help to increase sales and boost customer satisfaction. Shopify Checkout is also highly customisable, so you can tailor it to match your brand identity. In addition, it is designed with mobile users in mind, offering a streamlined and intuitive interface that makes it easy to complete purchases on the go. And because Shopify Checkout is optimised for speed, shoppers won't have to wait around for pages to load or struggle with inputting information on a small screen.

Hydrogen and Oxygen

Hydrogen and Oxygen for headless commerce is a powerful tool for businesses of all sizes. With Hydrogen, you can quickly and easily create performant storefronts that are responsive and provide a great user experience. In addition, Oxygen provides global hosting capabilities and delivers high availability, scalability, and security. Together, these two products allow you to rapidly deploy headless commerce solutions that are reliable, secure, and scalable.

Tokengated Commerce

Tokengated commerce allows people in NFT communities to connect with your brand online and offline. When you connect your online store to a wallet, the holder gets access to special experiences, like exclusive collections and events and unique perks. With the ability to Mint NFTs via our partner apps and list them in your Shopify store, crypto becomes less complex. Accept various payment options, such as Shopify Payments, Shop Pay, cryptocurrency payment gateways, credit/debit cards, and more. Simply add the tokengating app to your Shopify store and decide what you want to make available for the token holders.

Shopify Audiences

As any business owner knows, acquiring new customers is essential for growth. However, finding new customers can be challenging, especially as the digital landscape becomes more crowded. That's where Shopify Audiences comes in. Shopify Audiences is a new app from Shopify that helps you find your next best customer. With Shopify's Audiences, you are able to identify buyers who are looking for your products. What's more, you can generate and export high-interest audiences to ad platforms like Facebook, making reaching your target market easy.


With the all-in-one Dovetale app from Shopify, you may discover new creators, establish real communities, better manage connections, and monitor affiliate revenue. With its simple and easy-to-use interface, Dovetale provides valuable insights into social media trends, niches, and competition. In addition, Dovetale allows you to keep track of conversations with creators, follow up with new leads, and measure the performance of your campaigns. Ultimately, by utilising Shopify's Dovetale app, you will be able to achieve your business goals by growing your community and driving sales.

Built for Shopify

Shopify has always been dedicated to offering the best commerce apps in the world. The new Built for Shopify program makes this goal more attainable than ever. The platform enables you to create an app that resembles Shopify's native apps and has all of the same features. It's also easier than ever to create a high-quality Shopify app with the new app design standards and incentives.

The Shopify App Store is a great place to sell your app. You can reach millions of potential customers and pay a 0% revenue share on the first $1M you earn each year.Speaking of high-quality apps, Fourmeta has one in the R&D oven, so to speak. The 3D configurator will change storefronts and the customer experience like never before. Take a sneak peek…

Final Thoughts

The Shopify updates we've covered will help you increase sales, connect with customers on a more personal level, and grow your business. We can help you implement these changes into your store and provide additional training. If you need assistance getting started or have any questions, please don't hesitate to contact us for a free consultation. Fourmeta, Shopify agency, is here to help you make the most of your Shopify store and drive sales growth for your business.

Related Articles

Shopify Editions —  Part 1: How Shopify Helps You Find Customers

Shopify Editions —  Part 2: How Shopify Helps You Convert Shoppers 

Shopify Editions —  Part 3: How Shopify Helps You Create Your Story

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