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The Real Deal Case Study: Research and Web Design
[ About the project ]
The Real Deal is a leading US real estate news outlet reaching millions of professionals through digital, print, social media and events. Fourmeta worked with the TRD team on research and design: competitor research, strategy refinement, site mapping and wireframes, then page designs in Figma, including work around TRD PRO, its data intelligence platform.
Planning & Design
The planning phase of the TRD project consisted of competitor research, strategy refinement, and site mapping. We worked closely with the TRD internal team throughout the planning process to ensure their vision was accurately brought to life. Our first step in designing the site was to create wireframes for each page. We used various tools including Figma to design the TRD website, and went through various rounds of revisions.
About TRD PRO
A next-gen data intelligence platform from finance to construction, CRE to residential, TRD PRO is designed to provide real-estate professionals with timely and actionable insights in a single dashboard. TRD PRO gives users the most comprehensive view of critical real-estate market intelligence by combining The Real Deal's proprietary data and award-winning rankings and research.
