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Dan John Case Study: Shopify Fashion Store
[ About the project ]
Dan John is an Italian menswear brand with stores across Europe. Fourmeta researched its customers, redesigned the shopping journey and built a headless Shopify store on Hydrogen with a Strapi CMS. Key features include an online Mix & Match look builder, a store finder for its physical shops, multi-language content and a LoyaltyLion loyalty programme in customer profiles.
Main approach
Dan John's new website was developed using Shopify Headless, a specialised eCommerce platform. The main navigation bar features over 20 top-level categories, including sales, a global store locator, an exclusive membership club, and contacts. A key design feature is the look builder, which allows customers to shop based on "Mood" and mix and match outfits to find their perfect style, much like a virtual shopping assistant.
Support, growth & internationalisation
Recognising that not everyone wants to shop online, we implemented the store finder tool to help direct customers to their nearest store, and with nearly 200 across Europe, there are plenty of choices. Dan John needed a way to deliver the best service across their multi-channel market, and the store finder tool solution ticked all the boxes.
Web and development
As any successful online retailer will know, it’s important to stay ahead of the game. It’s often the smallest of details that can be the difference between a sale and an abandoned cart - and our web team didn’t want to miss a trick with Dan John’s new launch. In order to build trust with new and existing visitors, our developers paid particular attention to the product pages, and the results speak for themselves!
