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Josh Wood Colour Case Study: Shopify and UX
[ About the project ]
Josh Wood Colour sells expert-led home hair colour. Fourmeta researched its customers and redesigned the site to bring the salon experience online. The work included a shade-recommendation wizard for the Miracle System, colour subscriptions and bookable consultations with colour experts. We moved the store from a Shopify template to a headless, React-based Shopify build.
Main approach
For our UX design strategy to really fly, we needed to understand the wants and needs of the Josh Wood clientele. With so much riding on the website user journey, we had to find a way to connect with their audience and create a seamless user experience.
Research
User interviews and buyer personas informed our redesign of the desktop and mobile interface and UX. A/B testing provided actionable data to add key features, including the Miracle System—an automated shade recommendation based on user input, and the Virtual Master Colour Wizard—a tool to recreate the Josh Wood Salon experience online.
Shopify Headless eCommerce
By choosing a headless configuration, Josh Wood could leave behind a monolithic platform overcoming the challenge of a lack of functionality. Headless ecommerce is a modern solution providing greater developer freedom and easier content management. However, the journey of going headless was not straightforward and required meticulous planning and execution.
Results
Fourmeta came onboard to help Josh Wood share his expertise globally and create a unique virtual salon experience. Key to the project’s success was through research and robust testing to craft a unique journey tailored to each of Josh Wood’s valued clientele.
