Workshops and design sprint
An immersion session set three goals: be more dynamic, drive traffic to the direct site and position Smarthost as an industry leader. A design sprint and competitor analysis shaped the new direction.
Visual system
Royal purple with subtle gold and black on white, simple icons, 2D graphics and an intuitive hierarchy made the site more organised and easier to navigate.
Webflow website
A responsive Webflow site delivered to a tight deadline, with interactions, third-party integrations, gated content and JavaScript calculators, and content the team can now manage easily.
A/B testing
PostHog analytics showed how users interact with the site and supported A/B tests ranging from quick wins to more ambitious changes.
Multi-channel marketing
Using historical data and competitor research, we refreshed imagery, refined mid-funnel messaging and ran SEO, social media, ads and email, supported by new creatives.
Support and internationalisation
Ongoing monthly support covers growth marketing and maintenance, with custom geolocation routing visitors to the right regional site as the brand expands abroad.
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