We create intentionally crafted and strategic user experiences

The first part of a human-centered design approach is product discovery. Its objective is to identify user issues and establish a common objective for your company's digital product.

The discovery stage may involve various methods such as kick-off workshops, exploratory research, etc.

This stage includes market research to identify trends, competitors, the potential durability of the product, etc.

The research stage may require multiple approaches, such as user surveys, focus groups, and competitor analysis.

After the research phase, the designer creates a concept for the product’s user interface and user experience.

At this stage, the designer begins to brainstorm, building sketches, mood boards, wireframes, prototyping and using other resources that help build the conceptual foundation for the design.

In the testing phase, we conduct usability testing.

The UX specialist plans and executes interviews, gives tasks and records users' behaviour and comments.

Through testing, we evaluate and refine the solution or to validate its accuracy.

At this stage, we wrap our solution into an appealing user interface.

If the solution requires anything new in terms of style or pattern, they are developed and added to it. Graphic components, animations, videos and more can also be created and incorporated as needed.

Following the build phase, all necessary components are sent to developers.

The designer responsible for the solution assists the development process and makes sure that the design corresponds to the original prototype and everything is aligned.