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Changing Education Case Study: Platform and App
[ About the project ]
The Changing Education Group, a UK work experience and careers education provider, asked Fourmeta to help create a platform that links students with employers. The project had three parts: a new website, a mobile app for students and employers, and an employer portal, supported by user research and a refreshed brand identity in violet and white.
UX Design & Research
Thorough user research helped us address all possible pain points and create a smooth and intuitive UX that enables students to seamlessly connect with employers. The UX design is characterised by its clarity, user-friendliness, and consistent design and messaging.
Branding
For crafting the brand identity, we have chosen a clean, modern typeface to convey professionalism. We have selected white as a symbol of clarity and a fresh start, while violet represents inspiration, creativity, ambition, and transformation.
Results
The revamped brand identity and messaging position Changing Education as a forward-thinking and innovative player in the education and career development space. It incorporates a clean and modern aesthetic and a well-thought-out information architecture. The brand radiates trustworthiness and a commitment to connecting students to opportunities.
