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19 Ways to Drive Traffic and Sales to Your Shopify Store
Written by
Anton Boykov
October 9, 2023

19 Ways to Drive Traffic and Sales to Your Shopify Store

What good is having a store if you have no customers? Find out how to promote your Shopify store to attract more visitors.

If you're like most ecommerce entrepreneurs, you want to find ways to get more people to visit your Shopify store. After all, traffic is the lifeblood of any online business. The good news is that there are a number of things you can do to give your store a boost.

In this article, we'll share some tips on how to promote your Shopify store. We'll cover everything from search engine optimisation (SEO) to social media marketing to email marketing. By the time you're finished reading, you'll have a solid game plan for driving more traffic to your store. 

But first, let’s take a look at why traffic is essential for an online business.

Why Traffic is Important

There are a number of reasons why traffic is so important for Shopify stores. Let us consider five of them:

  1. More traffic generally leads to more sales. This is because you have more opportunities to show your products to potential customers.
  2. More traffic can also lead to higher search engine rankings. Search engines like Google take into account a number of factors when determining where to rank websites. The amount of traffic a website receives is one of these factors.
  3. Traffic can also help you gather data about your customers. This data can be used to improve your marketing efforts and make your store more effective overall.
  4. Traffic may assist you in building relationships with other businesses. For example, if you have a high-traffic blog, you may be able to collaborate with other companies in your niche and cross-promote each other's products or services. This can be a great way to get exposure for your business while also providing value to your customers.
  5. Finally, increasing the amount of traffic to your store can help you build brand awareness and credibility. In today's competitive ecommerce landscape, these things are essential for long-term success.

Now that we've discussed why traffic is so important, let's take a look at some concrete ways you can increase the amount of traffic and promote your Shopify store.

SEO Tips for Shopify Stores

Search engine optimisation (SEO) is the process of optimising your website to rank higher on search engine results pages (SERPs). This is important because it can help you get more visibility for your store and drive more traffic.

There are a number of things you can do to improve your SEO.  Here are a few tips:

1. Use keyword-rich titles and descriptions. 

When you create products, pages, and blog posts for your store, be sure to use keyword-rich titles and descriptions. This will help your website rank higher in SERPs for those keywords. 

2. Optimize your images. 

Make sure to include relevant keywords in your image file names and alt text. This will help your images show up in Google Image search results. 

3. Create quality content. 

One of the best things you can do for your SEO is to create high-quality, informative content on a regular basis. Not only will this help your website rank higher in SERPs, but it will also give people a reason to keep coming back to your site. 

4. Build links. 

Link building is another important SEO tactic. This involves getting other websites to link to your website. The more high-quality links you have pointing to your site, the higher your website will rank in SERPs. 

5. Use Google Search Console. 

Google Search Console is a free tool that gives you insights into how your website is performing in SERPs. It also allows you to submit your website to Google for indexing and track your keyword rankings over time.

Social Media Marketing Tips for Shopify Stores

In addition to SEO, social media marketing is another excellent way to drive traffic to your Shopify store. This is because social media platforms like Facebook, Twitter, and Instagram have a large number of active users.

When used correctly, social media can be a powerful tool for driving traffic and sales. Here are a few tips:

6. Post high-quality content regularly.

Make sure the content you're posting on social media is exciting and engaging. Otherwise, people will tune out your posts, and they won't be effective.

7. Use relevant hashtags.

Hashtags are a great way to get more eyes on your posts. When using hashtags, be sure to use relevant, popular ones specific to your niche.

8. Use attractive visuals.

Posts with visuals tend to perform better on social media than those without visuals. This is because people are more likely to stop and look at a post with an attractive visual.

9. Run social media ads.

Social media advertising is a great way to promote your store to a broader audience. When running ads, be sure to target your ads appropriately so they're being seen by people who are actually interested in what you're selling.

10. Collaborate with other businesses or influencers in your niche.

Collaborating with other businesses or influencers is a great way to get your store in front of a new audience. When collaborating, be sure to choose businesses or influencers that are relevant to your niche.

Email Marketing Tips for Shopify Stores

Email marketing is another excellent way to drive traffic and sales for your Shopify store. This allows you to build relationships with your customers and keep them up-to-date on what's happening with your business.

Here are a few tips for email marketing:

11. Build an email list.

The first step to email marketing is building an email list. You can add an opt-in form to your website or blog. Give people a reason to sign up for your lists, such as access to exclusive content or discounts.

12. Send quality content.

Once you have a list of people to email, be sure to send them high-quality content that they'll want to read. No one wants to receive many spammy emails, so make sure the content you're sending is valuable.

13. Use attractive visuals.

Like with social media, posts with visuals tend to perform better than those without. This is because people are more likely to stop and look at an email with an attractive visual.

14. Personalize your emails.

Personalized emails tend to perform better than generic ones. People are more likely to open and engage with an email addressed to them personally.

15. Send emails regularly.

The frequency of your emails will depend on your audience and what they're interested in. However, it's generally a good idea to send emails regularly so people don't forget about you.

Blog Post Tips for Shopify Stores

Blogging is another great way to drive traffic and sales for your Shopify store. Blogging allows you to share valuable information with your audience and position yourself as an expert in your field.

Here are a few blogging tips:

16. Write quality content.

When writing blog posts, be sure to write high-quality content that's interesting and engaging. No one wants to read a bunch of fluff, so make sure your posts are informative and well-written.

17. Promote your posts.

Once you've written a blog post, promote it on social media and other channels. This will help to increase its reach and ensure that more people see it.

18. Include calls to action.

When writing blog posts, include calls to action (CTAs) throughout the post. This will encourage people to take the next step, such as visiting your store or signing up for your email list.

19. Update old posts.

If you have old blog posts that are no longer relevant, be sure to update them, so they're current. This will help to ensure that people are getting the most accurate information from your site.

Other Ways to Promote a Shopify Store

In addition to the tips mentioned above, there are a few other ways you can promote your Shopify store. 

One way is through paid advertising. This can be done through platforms such as Google AdWords or Facebook Ads. Paid advertising can be a great way to get your store in front of a larger audience, but it's essential to target your ads carefully so you don't waste money on ads that no one will see.

Another way to promote your Shopify store is through affiliate marketing. This is where you partner with other businesses or influencers and pay them a commission for every sale they generate. This is a great way to get your store in front of a new audience and increase sales. However, carefully choosing your affiliates is vital, so you only work with high-quality partners.

Additionally, you can also promote your Shopify store through offline methods. This can include print or TV advertising or even sponsoring a local event. Offline marketing can be a great way to reach a new audience and get people talking about your store.

Finally, another great and most effective way is hiring a digital agency that specialises in marketing Shopify stores. Fourmeta UK, a full-cycle digital agency, is a perfect solution in design, development, and marketing for all ecommerce brands. If you want to learn more, reach out to us for a free consultation.

Final Thoughts

No matter what methods you use to advertise your Shopify store, the important thing is to be creative and think outside the box. There are many different ways to promote your store, so don't be afraid to experiment until you find what works best for you. Just remember that driving traffic to your store is only the first step. If you have tons of visitors but very few purchases, your store isn't going to do well. You need to turn traffic into conversions. 

If you need help improving your conversion rate, check out the "The 6 Best Ways to Increase Conversion Rate on Shopify" article on our blog. If you like what you see, feel free to subscribe to our blog so you never miss a thing.

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