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Written by
Anton Boykov
October 9, 2023

Shopify Editions — Part 2: How Shopify Helps You Convert Shoppers

At the Shopify Editions | Summer ‘22 showcase, Shopify has announced numerous improvements to help store owners increase their conversion rates. Learn how Shopify can help you convert more shoppers into customers in our latest article.

A high-converting store is the goal of every Shopify store owner. What good is a store if the visitors are being converted into shoppers? Low conversion rates mean low profits. Shopify has announced numerous enhancements and releases at the Shopify Editions | Summer ‘22 showcase that will help you turn your visitors into shoppers. Find out more in our latest article.

Convert Visitors into Shoppers with Shopify

This is article 2 of 6 in our series of "How Shopify Helps You..." In case you missed part 1, where we talked about how Shopify helps you find customers, you can read it.

If you're a shop owner, you know it's important to convert as many shoppers into buyers as possible. And Shopify helps you do just that. At the Shopify Editions | Summer '22, Shopify has announced a wealth of new features and options to help you convert visitors into paying customers.

In this article, we discuss the following Shopify updates from the latest conference:

  • B2B on Shopify
  • Shopify POS (Point of Sale)
  • Shopify Markets
  • Shopify Checkout
  • Checkout Extensibility
  • Shop Pay Enhancements
  • Discount Combinations
  • Pre-orders and More

Converting shoppers into buyers is vital for any Shopify store because it helps increase revenue. The more buyers a store has, the more sales they'll make and the more money they'll earn. That's why Shopify is always working on new ways to help store owners convert more visitors into paying customers. By the way, on our blog, we have an article that discusses the 6 best ways to increase the conversion rate for your Shopify store. Now, let's take a more detailed look into each enhancement announced at the Shopify Editions showcase.

B2B on Shopify

Until now, businesses that sell both to retail and wholesale customers have had to maintain two separate stores—one for their B2B customers and one for B2C. This not only created unnecessary complexity and duplicated effort, but it also resulted in a subpar experience for both types of customers.

The ability to sell both wholesale and direct-to-consumer (DTC) from one store has revolutionised the way businesses operate. Now, instead of having to set up and maintain separate storefronts for each type of sale, companies can choose between a single online store or a dedicated B2B store. This flexibility makes it easier than ever to run both sides of your business from one central location.

Now, with B2B on Shopify, businesses can streamline their operations by integrating their wholesale and retail stores into one seamless platform. This saves time and effort and provides a better shopping experience for both types of customers. In addition, with all the most essential and powerful wholesale features built right into the Shopify admin, businesses can now harness the full power of the Shopify platform to run their entire business from one centralised store.

Shopify POS (Point of Sale)

No matter where your customers like to shop, you can reach them with Shopify POS. If you're just getting started, Shopify POS is the most effective means to sell in-person—on any device, in more retail locations, and across several countries. With Shopify POS, you can accept payments right from your iPhone. And if you're already building your retail empire, Shopify POS is the perfect way to expand your reach and sell in more places. With the latest Shopify POS hardware, you can sell anywhere—in brick-and-mortar stores, pop-up shops, at trade shows and fairs, and even on the go. So no matter where your customers are, Shopify POS can help you reach them.

You can use your iPhone to accept contactless credit and debit cards and digital wallets like Apple Pay. Powered by Shopify Payments, this new payment acceptance capability makes it easy to take payments wherever your customers are. With Tap to Pay on iPhone, you don't need any extra hardware - just your iPhone and the Shopify POS app.

Shopify has unveiled new POS hardware that is designed for large retail brands that process a high volume of in-person transactions. The new hardware help brands ensure customers are served efficiently. It is also designed to be more user-friendly, with an easy-to-use interface and intuitive controls. Shopify's new POS hardware will help brands streamline their in-person payment processing and provide customers with a more efficient and enjoyable experience.

Shopify's POS system is now available in 11 countries, including the Netherlands, Denmark, the UK, Belgium, Spain, and more. This is excellent news for Shopify merchants as the POS system brings many benefits to the table.

Metafields in Shopify POS is a powerful tool that gives you complete control over the product information displayed in Shopify POS. With meta fields, you can easily add detailed information, care instructions, restock dates, warranty details, or complementary products to any product in your shop. Best of all, metafields are fully customisable, so you can tailor the information to meet the needs of your customers and staff. Metafields are a great way to elevate your customer service to new heights and improve the shopping experience for everyone.

Google local inventory sync is a great tool for shoppers who want to see essential information about nearby stores. This feature allows users to see stock availability, location and working hours of the store. This is extremely useful for shoppers looking for specific items and wanting to know where they can find them. Additionally, Google local inventory sync can help shoppers save time by providing directions to the nearest store. This feature benefits shoppers who are pressed for time and need to find a particular item quickly.

Shopify POS is a precious tool for merchants who want to take their business to the next level. With its many features and benefits, Shopify POS is sure to help you convert more shoppers into customers.

Shopify Markets

Reaching new markets can be challenging for any business, but Shopify makes it easier than ever with Shopify Markets. With Shopify Markets, you can reach new geographic regions and customise your storefront to improve the buying experience for customers in each market. You can also optimise your business to drive global sales, all from one place in your Shopify admin.

Shopify Markets streamlines global expansion for merchants of all sizes, making it easier than ever to grow your business. With Shopify Markets, you can quickly and easily set up shop in new countries, with support for various local payment methods and shipping options. In addition, Shopify Markets provides access to a wide range of valuable data and insights that can help you better understand your international customers and tailor your offering to meet their needs.

Anyone who has tried to buy something online from a foreign country knows it can be a frustrating experience. Language barriers, unfamiliar payment methods, and various taxes can all quickly turn a simple purchase into a significant headache. Therefore, businesses that want to succeed in the global market need to offer market-specific buying experiences. By tailoring the shopping experience to each individual market, businesses can make it easy for international customers to browse and buy without any difficulty. As a result, Shopify Markets are essential for any business that wants to succeed in the global market.

Shopify Checkout

When it comes to online shopping, the checkout process is crucial. You've worked hard to get potential customers to your site, and now it's time to seal the deal. A smooth and efficient checkout can make all the difference in whether or not a customer completes a purchase. That's why Shopify Checkout is the best option for businesses that want to power their ecommerce website. Shopify Checkout has processed over 5.5 billion orders and is dependable, flexible, and extremely quick. Plus, it's been explicitly designed to convert potential customers into paying customers.

Shopping online is all about convenience. Customers want to be able to find what they're looking for quickly and easily, and they don't want to waste time filling out forms or waiting in line. That's where Shop Pay comes in. Shop Pay is the fastest, most convenient way to check out on your website, and it's been proven to increase conversion by 11%. In addition, shop Pay has shown to be 4x faster than other wallets, allowing your customer to have a one-clock, lightning-fast checkout experience. With more payment methods, purchase options, and mobile optimisation, Shopify Checkout is the best way to increase sales and conversions on your ecommerce site.

Shopify makes it easy for merchants to access data-driven insights to help them make informed decisions about their business. Whether it's understanding customer behaviour, tracking sales and conversion data, or monitoring website traffic, the goal is to give the merchants the information they need to succeed. In addition, Shopify aims to help merchants build long-term relationships with their customers by providing the tools and insights they need to create lasting loyalty.

Checkout Extensibility

Apps may now be used to customise the checkout on Shopify Plus merchants. Add customisation, loyalty programs, suggested items, and more. Extensibility is key for unlocking the power of Shopify Checkout and unleashing its full potential. Whether you're looking to add subscription options, upsells at checkout, or just want to include some custom branding, our new checkout extensibility features have you covered. When Shopify releases new features, merchants can continue getting platform benefits. In addition, all customisation options are easy to install and upgrade-safe. This means that merchants can update their shops to take advantage of new features without worrying about losing any customisations they have made. 

Shop Pay Enhancements

Shopify is constantly working to enhance the shopping experience for customers and merchants alike. The latest enhancements for Shop Pay include fraud protection and more instalment options, making it easier and safer than ever to shop online.

As the world of online shopping continues to grow, so does the risk of fraud. Shopify is committed to helping businesses stay safe from fraudsters, and Shopify Protect does just that. Shopify's fraud algorithm is constantly updated to catch the latest scams. By using data from across their network, Shopify can identify fraud patterns and flag them for the users. In addition, Shopify Protect is free, built-in protection against fraudulent chargebacks, allowing you to focus on fulfilling and shipping more orders without worrying about chargebacks.

Additionally, Shopify added more instalment options to help boost average order value. Now shoppers can choose to pay in instalments, making it easier to afford larger purchases. This flexible payment option is available at the checkout, so shoppers can choose the payment plan that best suits their needs.

It should be noted that for now, these enhancements are only available for US customers only.

Discount Combinations

Discounts are a great way to win new customers, get repeat business, and increase conversions. However, setting up discounts can be time-consuming and complicated. Fortunately, with Shopify's Discount Combinations, you can easily create and manage discounts. You can create automatic discounts that apply to particular products or categories or create discount codes that can be used at checkout. You can also combine discounts to create even more attractive offers. A discount can be applied to an entire order or a single product. Create, manage, and track minimum requirements for all discount types with Discount Combinations. You can also track your efforts' success using sophisticated analytics, assisting you in improving your discounts and making strategic improvements.

Pre-orders and More

When it comes to making a purchase, everyone has their own preferences. Some people like to buy things immediately, while others prefer to wait and see how the product turns out. And then some like to try before they buy or prefer to spread their payments out over time. No matter what your customers' preferences are, Shopify has you covered. With the new pre-orders, subscriptions, and "try before you buy" apps, you can give your customers the flexibility they desire. And because these apps are all fully integrated into the platform, you can ensure that your sales will run smoothly.

Concluding Thoughts

If you want to increase your checkout conversion rates, Shopify has you covered. With all these latest updates, enhancements, and releases, Shopify makes it easy for shoppers to complete their purchases and for merchants to grow their business. And if you need help setting up or optimising your Shopify store, our team of eCommerce experts is here to help. So contact us today for a free consultation, and let us show you how we can help you drive more sales with Shopify. Check out our blog for more tips on how you can increase your conversion rate and many other useful Shopify tips.


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