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Shopify Editions — Part 4: How Shopify Helps You Build Relationships
Written by
Anton Boykov
October 9, 2023

Shopify Editions — Part 4: How Shopify Helps You Build Relationships

Relationships are key to ecommerce success. At the Shopify Editions | Summer ‘22 showcase, Shopify has announced several enhancements to help store owners build relationships with their customers. Learn more from our latest article.

As a store owner, you know that relationships are key to success. You need to build trust with your customers in order to keep them coming back and recommending your company to others. Find out what Shopify announced at Shopify Editions | Summer ‘22 to help you build lasting relationships from our latest article.

Develop Customer Relationships with Shopify

This is article 4 of 6 in our series of "How Shopify Helps You..." In case you missed part 3, where we talked about how Shopify helps you create your store, you can read it here.

As a store owner, you know that one of the most critical aspects of your business is building relationships with your customers. The most important asset to any business is its customers. They are the ones who keep the lights on and the wheels turning. So it only makes sense to invest time and energy to ensure they are happy. But how can you turn a one-time customer into a lifelong fan? It all starts with building relationships.

Shopify makes it easy for you to do just that. At Shopify Editions | Summer '22 showcase, Shopify has rolled out new features, updates, and releases that make it easier to forge long-lasting relationships with your customers. In this article, we'll look at the following:

  • ShopifyQL Notebooks
  • Customer Engagement Tools
  • Re-engage Customers
  • Shopping made better on Shop.

We at Fourmeta are Shopify experts and proud partners of Shopify for many years. We are excited about these new additions and enhancements and look forward to applying them to help your store evolve and grow. Now, let's take a deeper look at each of the above.

ShopifyQL Notebooks

More and more businesses realise the importance of data in today's competitive landscape. Access to accurate and up-to-date data can give you a significant advantage over your competitors. However, collecting and analysing data can be a complex and time-consuming process. That's why ShopifyQL Notebooks are such a valuable tool. ShopifyQL Notebooks enables you to access all of your company's data from a single location. Not only that, but you may combine data and business context to reveal unexpected insights and possibilities.

Pre-loaded templates in Notebooks make it easy to get started and be productive quickly. The templates are built around the most used reports in the admin, so you can be confident that they're being used for the correct purpose. In addition, you can customise the template to fit your needs if you're looking for a specific time range. This makes it easy to get the necessary information without spending much time setting up the report.

Notebooks provide a great way to take your data analysis to the next level by adding context and meaning to your findings. The customisable text blocks allow you to add content in the most effective way, whether through images, headings, or lists. This makes it easy to generate actionable insights that can help improve your business. In addition, the text blocks are also styles so you can match the look and feel of your notebook to your brand.

Customer Engagement Tools

Good customer engagement is essential to the success of any business, yet it can be challenging to achieve. Thankfully, a range of customer engagement tools is available to help businesses make the most of every customer interaction. Shopify Email, for example, provides a customisable platform for building beautiful campaigns that are on-brand and targets specific customer groups.

Shopify automation helps take the guesswork out of marketing and engage customers at every stage of their journey. From abandoned cart emails to post-purchase follow-ups, these automations keep your business top of mind and make it easy to turn one-time buyers into lifelong fans. And because they're always on, you can set them up once and then sit back and watch your sales grow.

Using Shopify's customer segmentation tool, you may better understand and categorise your clients and deliver personalised communications to clients. By knowing your audience, you can more effectively engage them and improve your chances of success. The tool also makes it easy to track the performance of your segments over time, so you can constantly refine your approach. With Shopify segmentation, you have everything you need to build strong relationships with your customers and keep them coming back for more.

Shopify Inbox is a great way to connect with customers and drive sales, and it's totally free. With 24/7 chat support, you are able to foster stronger relationships with customers. With Shopify Inbox, you can chat with customers in real-time and provide them with the information they need to make a purchase. Best of all, Inbox integrates seamlessly with Shopify, so you can manage your entire business from one centralised location.

With the right customer engagement tools in place, you'll be able to take your business to the next level.

Re-engage Customers

If you're like most business owners, you want to turn first-time customers into repeat customers. You want them to return again and again, spending more each time. Shop provides free re-engagement tools to help you do just that. It's simple to keep your greatest consumers engaged with post-purchase incentives, customised product suggestions, and prioritised search. And the more engaged they are, the more likely they are to spend with you.

Customers will love the Shop app since it lets them track their favourite items and stores. By adding items to their favourites list, they can easily stay up-to-date on the latest deals and news. Customers may also use push notifications to be alerted when a product of interest goes on sale or when a sold-out item is available again. This feature is especially handy for those looking to score the best deal on their favourite products. With the Shop app, customers can be sure they never miss a great deal on their favourite items.

Customers' favourite stores appear first when they search for goods or services on Shop. Customers can turn off the filter to view results from merchants not in their favourites list if they can't find what they're searching for. This way, customers can explore all the options available to them and find the perfect product or service. By displaying favourites first, Shop ensures that customers always have quick and easy access to the stores they love. However, the ability to turn off the filter means that customers can also easily discover new stores that they may not have considered before. This makes Shop the perfect place to find anything and everything you need.

Shopping made better on Shop

With Shop, you can provide your customers with a richer shopping experience that will help to build brand loyalty. In addition, the app comes with several features that allow you to engage with your customers in new and exciting ways.

The Shop channel allows you to see how your Shop Store appears to users of the Shop app and also edit your brand assets accordingly. For example, you can change your logo, cover image, description, links to store URL or contact page, and social media links. This is done to better tailor the look and feel of your Shop Store for those using the app. In doing so, you can create a better shopping experience for your customers and encourage them to keep using the app to purchase items from your store.

Closing Thoughts

Shopify provides you with everything you need to build strong relationships with your customers and keep them returning for more. The Shopify Editions | Summer '22 event has produced some of the most robust customer engagement tools ever seen. With these new features, you'll be able to take your business to the next level. Already have a Shopify store? Contact us for a free consultation to see how we can help take your business to the next level with these powerful new tools. Subscribe to our blog for more ecommerce content.

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