eCommerce is a dynamic world that never ceases to evolve and can feel overwhelming to navigate. But, fear not! In this article, we will explore the technological leap that promises to change the ecommerce scene: Shopify Hydrogen.
Think of it as your personal toolbox for crafting bespoke online shops on Shopify, offering an unrivaled level of customisation. Unsure what that means for you as a store owner? Don’t worry, we are here to decode this innovation in plain language and highlight its potential to skyrocket your sales.
As we journey into this new world of ecommerce, we will also explore why the launch of these cutting-edge tools is a game-changing moment. If you have ever experienced the pressure of competition and the necessity to consistently provide a unique and seamless shopping experience for your customers, you understand how crucial it is to have the right tools at your disposal. From optimising the performance of your store to mastering the art of customisation, Hydrogen and Oxygen have been designed to keep you ahead of the competition. So, whether you are a seasoned ecommerce veteran or a newcomer to the Shopify platform, stay with us as we unpack the benefits of these innovations and how they can be leveraged to boost your success.
The ecommerce industry is showing remarkable year-over-year growth, and this growth brings increased competition. To ensure your Shopify store remains ahead of the curve, you must provide a level of customisation and user experience that outperforms your competitors.
If you want to succeed in the world of ecommerce, you must keep up with the latest trends and technologies. We all know that today’s shoppers are fickle: they can be easily scared off by slow, unresponsive, or frustrating user experiences. If you fail to deliver top-notch UX, you risk falling behind. This means you constantly have to be on the watch and make sure you are providing the best customer experience while managing costs effectively.
Shopify's mission has always been to make commerce better for everyone. Speed and performance can be make-or-break factors for your store. Out of the need to offer you the best shot at success, Hydrogen emerged. With Shopify Hydrogen, they are making a very strong push to provide the ultimate user experience for both store owners and shoppers.
Shopify has traditionally relied on its in-house scripting language, Shopify Liquid, for site development. However, although Liquid is a competent programming language, it has certain limitations.
Shopify has always allowed for the headless approach, where the front-end (what the customer sees) is separated from the back-end (where data and files are stored). This separation offers a high degree of flexibility and customisation because you can fully customise the front-end without impacting the back-end.
Furthermore, the headless approach offers numerous benefits over Liquid. We won’t go into a ton of detail, but one of its significant advantages is outstanding performance. By utilising the newest technologies for generating static pages and caching, you can achieve page speeds of several hundred milliseconds. You can’t even come close to such speeds with Liquid! Pair this with endless customisation options, and your Shopify store becomes a powerhouse.
Shopify Hydrogen takes this concept one step further by allowing store owners to use React components to completely customise the look and feel of their store. React, as seen in Shopify Plus and headless, provides customers with versatile, distinctive, and scalable ecommerce solutions. This means that store owners are no longer confined to the theme that they have selected for their store. Instead, they enjoy the freedom to create a truly unique online shopping experience.
Now that we know what Hydrogen is, let's take a moment to explore Shopify Oxygen. If, at this point, you are experiencing traumatic flashbacks to your chemistry class, you can relax. We won't bore you with a long-winded lecture about the periodic table of elements. This will be brief, we promise.
Shopify Oxygen is a hosting service that enables users to host their custom stores within the Shopify platform. The only downside of the headless approach is the requirement for a third-party hosting provider. And Shopify Oxygen eliminates this need by allowing store owners to host their Hydrogen storefronts on Shopify’s own servers.
This is a substantial benefit for store owners, as it simplifies the process of setting up and managing a store. It also empowers Shopify to offer higher levels of customer support, as it allows them to directly assist store owners with any issues they may encounter.
Shopify is banking big on Hydrogen and Oxygen and has hundreds of local servers distributed worldwide. This means incredible speeds and performance!
Above, we have already discussed the importance of staying on top of trends and ecommerce standards. For instance, look at what happens to businesses that accept only a limited number of payment methods - they often miss out on business opportunities and sales, while their competitors flourish. The same can be said for those who don't invest in a mobile-friendly website. Google sees this as a huge factor for ranking, and those who don't comply are penalised accordingly.
The same principles apply to Shopify store owners. As the platform continues to evolve, remaining ahead of the curve and keeping your store up-to-date is essential.
Shopify Hydrogen and Shopify Oxygen are two of the most significant changes we have witnessed on the platform in recent years, and they are sure to have a major impact on the ecommerce landscape.
So, the million-dollar question is, "What does this mean for me as a Shopify store owner?"
In short, taking advantage of Shopify Hydrogen means that you will be able to provide a level of customisation and user experience to your shoppers that was previously impossible.
Think about the possibilities that now unfold before you:
The bottom line is this: Shopify Hydrogen equips you to create a shopping experience for your customers that stands unrivaled by your competitors.
If you are serious about succeeding in the world of ecommerce, you need to embrace the latest in technology and innovation. Shopify Hydrogen is a significant leap forward for the platform, and it is something that all Shopify store owners should be excited about.
Fourmeta, a proud partner of Shopify for several years, aims to be at the forefront of the Hydrogen revolution. We are confident that Hydrogen will propel Shopify stores to new heights by allowing them to sell massive amounts of products without compromising store performance. If you want to learn more about how the headless approach and Shopify Hydrogen can revamp your business, please contact us to arrange a free consultation.