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Written by
Victoria Frantsuzava
October 9, 2023

Shopify Editions: What’s New? Summer '23

The summer has come together with Shopify Editions | Summer '23, sweeping in with a tidal wave of over 100 amazing updates for productivity, creativity, and sheer power. Discover the ultimate ecommerce magic that Shopify Editions has in store for you!

As a Shopify shop owner, you understand the importance of having a strong online presence for your business's success. That is where Shopify Editions comes in, designed to help brands conquer the new era of commerce. The Shopify Summer 2023 editions offer over 100 new features and improvements carefully crafted to empower businesses to start, run, and grow with ease.

Let's explore the highlights of this exciting edition. You will find new tools and APIs, an improved online store editor, and subscription-based services. The platform has been enriched with enhanced features for checkout, B2B sales, the ability to curate products from Shopify brands without the hassle of managing inventory, and irresistible bundles that cater to the diverse preferences of your customers.

But that is not all! The power of AI is being unlocked to elevate your Shopify experience even further. Imagine AI-generated blog content that captures hearts, email campaigns optimised to perfection, and guided help through the Shopify Help Center that anticipates your questions.

At the Fourmeta digital agency, we have curated the top 10 must-know updates from this latest showcase. Whether you are looking to boost sales or simply curious to explore the depths of Shopify, keep reading to discover the exciting possibilities that await you.


Sidekick, the AI-enabled Commerce Assistant, offers an exciting and highly helpful experience. Its conversational design enables you to effortlessly kickstart your ideas using everyday language, while it accurately understands your intentions and refines your writing for improved clarity. This unlocks your creative potential, bidding farewell to writer's block and welcoming boundless creativity.

Efficiency takes centre stage with Sidekick. By shouldering the burden of repetitive tasks and tedious workflows from research to managing your to-do list, it empowers you to achieve more in less time. It's absolutely free, with unlimited use across all plans, though mobile access may be limited during early access.

With Sidekick as your trusted companion, a Shopify expert stands by your side 24/7. Its profound knowledge and intelligence ensure you always receive the right guidance whenever you need it. Gone are the days of second-guessing – Sidekick becomes your reliable partner on the journey to success. For businesses seeking a powerful boost, Sidekick is the ultimate companion to supercharge their business journey.

Online Store Editor

The Online Store editor has undergone significant improvements, making it easier than ever for you to create and customise your storefront. With a wide array of tools at your disposal, you have everything you need to make your store stand out.

One of the most significant updates is the ability to curate products from Shopify brands without having to worry about managing inventory. This game-changing feature opens up new possibilities for business owners, allowing them to offer a diverse range of products effortlessly.

But there is more to the Online Store editor. It boasts a lot of amazing features that will simplify the process of designing your dream store. There is no more need to deal with complicated coding. Instead, the user-friendly WYSIWYG editor brings your vision to life seamlessly.

To add a unique touch to your store, you can now customise it with flex sections, utilising CSS Flexbox for responsive layouts and smooth content alignment. With just a simple drag, drop, and edit, you have the power to create a store that perfectly reflects your brand.

Shopify Checkout

With Shopify Checkout, you can provide your customers with the most seamless and delightful checkout experience possible. The checkout process has continuously evolved based on billions of transactions and customer interactions, with a significant portion of all US ecommerce orders flowing through Shopify. Today, Shopify Checkout stands as the pinnacle of checkout experiences worldwide, designed to elevate your sales and enhance customer satisfaction.

The power of Shopify Checkout lies in Checkout Extensibility, working behind the scenes to enable you to mix and match solutions that perfectly fit your unique requirements. Whether you prefer custom apps with bespoke code or easily configurable no-code apps, the flexibility to adapt to changing buyer demands and reduce your total cost of ownership is right at your fingertips. Embracing this level of customisation bids farewell to rigid checkout processes, providing a tailored experience for each customer.

What is more, Checkout Extensibility seamlessly integrates with Shop Pay, offering the only fully customisable one-click checkout in the market, optimised for speed and smooth customer flow, ensuring optimal conversion rates. It is no wonder that the massive network of 100M+ buyers already prefers Shop Pay as their digital wallet of choice. You can effortlessly customise Shop Pay's appearance and add functionality through click-and-configure apps or build apps catering to your specific customisations. This level of app-based, upgrade-safe, and Shop Pay-integrated customisation allows you to create the perfect checkout experience for your customers.

The launch of 17 new APIs and exclusive updates to Shopify Plus provides you with more tools than ever before. With these enhancements, apps can now inject custom validation logic into the cart and checkout, suggest changes to buyers' addresses, and offer personalised delivery options, resulting in a truly tailored shopping journey.

Shopify Subscriptions App

The brand-new Shopify Subscriptions app is a game-changer that holds immense potential for generating recurring revenue and fostering customer loyalty. Setting up and managing simple subscription offerings for your products has never been easier – all in one place. This thoughtfully designed app aims to streamline your operations and boost your business's profitability.

The Shopify Subscriptions app enables you to effortlessly provide subscription options to your customers, allowing them to receive their favourite products regularly without the need to reorder each time. Say goodbye to the limitations of the one-time purchase model and embrace the steady and reliable revenue stream that subscriptions bring.

One of the app's key benefits is the integration of customer accounts, giving your subscribers the flexibility and control they desire over their orders. Subscribers can easily pause or skip orders as needed, update payment and shipping details, and manage their subscriptions seamlessly through their account dashboard.

For those seeking more advanced subscription features, the Shopify App Store offers a wide array of purpose-built apps tailored to meet your unique needs. Whether you are running a subscription box service, a digital content membership, or a recurring product delivery, you will find the perfect app to support and enhance your subscription-based business.

B2B on Shopify

A host of incredible new B2B features promises to fuel growth and transform your wholesale selling experience on Shopify. Seamlessly integrating your DTC (Direct-to-Consumer) and B2B sales in one shop will make ordering a breeze for your wholesale buyers.

Volume Pricing allows for effortless implementation of quantity price breaks. This encourages your business customers to buy in larger quantities, as attractive discounts entice them to stock up and boost their orders, ultimately driving growth for your business.

With Store Personalisation, tailoring your website pages specifically to cater to your business customers has never been easier – and no coding is required! The created personalised shopping experience showcases relevant content, empowering your B2B clients to find exactly what they need quickly and efficiently.

The ordering process can now be streamlined with Quick Order Lists, where your customers are presented with a convenient list of product variants. From sizes to colours and more, they can effortlessly select their preferences directly from one section of your product pages.

With PayPal Payments, your customers will get the convenience to make hassle-free payments for their orders and invoices. As a seller, reconciling payments in your admin becomes a breeze, ensuring a seamless financial flow.

Offering ease and flexibility, Vaulted Credit Cards allow your business customers to use their previously stored credit cards on draft orders at checkout or when paying an invoice. This smooth and efficient transaction process eliminates the need to fumble for payment details.

Shopify Bundles App

With the highly anticipated, powerful, and free Shopify Bundles app, you can boost your average order value, elevate your buyer experience, and effortlessly synchronise inventory in real-time.

Creating and selling product bundles has never been easier than with this app, one of the most effective strategies to increase your average order value while providing your customers with better product recommendations and discounts.

With Shopify Bundles, your customers now have more choices and flexibility. They can choose from different variants for the products in your bundle, tailoring their shopping experience to suit their preferences.

Say goodbye to worries about overselling, as Shopify Bundles includes real-time inventory syncing. This ensures that your customers always receive what they order while safeguarding your stock levels.

For even more versatility, the Shopify App Store offers a range of updated bundle apps to cater to the unique needs of every seller. And if you are on Shopify Plus, the possibilities are limitless. You can build a custom bundle offering using Shopify's APIs, tailored to your specific business requirements.

Shopify Collective

Shopify Collective, currently available to select businesses in the United States, serves as a gateway that enables you to curate and sell top-quality products from beloved Shopify brands. This enriches your offerings, providing customers with a diverse range of new products that perfectly complement your own, all without the burden of managing inventory or handling shipping.

By joining Shopify Collective, you gain access to a world of top-notch products from renowned Shopify brands. These products not only uphold the highest quality standards but also come with the added convenience of direct shipping to your customers.

Connecting with these incredible brands is remarkably straightforward. Within minutes, you can seamlessly integrate their products into your store, which allows you to start earning a margin on each sale. The best part is that you can expand your product range without incurring any upfront costs for additional inventory or warehousing.

Designed with efficiency in mind, Shopify Collective streamlines your business operations. Its fully automated payment system, order syncing, and inventory management alleviate manual tasks, freeing up your time and effort.

Shopify Credit

With Shopify Credit, you can enjoy the convenience and acceptance of Visa® cards while earning cashback rewards on your everyday purchases, effectively putting real money back into your business. You can earn up to 3% cashback on eligible purchases from your top spend category and an additional 1% on the other two categories.

Flexibility is a key feature of Shopify Credit. You can boost your cash flow and enjoy up to 56 days to pay for purchases without concern for late fees or interest charges.

Designed specifically for entrepreneurs, Shopify Credit offers a seamless application process that won't impact your credit score. Applying for the card is quick and hassle-free, with a decision reached in minutes, and no credit checks or guarantors are required. It is all about simplicity and speed.

Unlike traditional credit cards, Shopify Credit comes with no complicated fees or interest rates. There are no annual, foreign transaction, or setup fees, and absolutely no interest charges to worry about. Furthermore, Shopify Credit provides an option to empower your team by giving them their own cards, free of charge.

With its widespread acceptance, Shopify Credit is the ultimate tool for entrepreneurs on the move. It is readily accepted at 99% of US retailers and millions of establishments worldwide, making it a valuable asset for conducting business seamlessly.

Shopify Marketplace Connect

Shopify Marketplace Connect is the ultimate tool designed to simplify and streamline your listings on the world's top marketplaces. Now, connecting your Shopify product catalogue to platforms like Amazon, Walmart, eBay, and more is effortless.

With Shopify Marketplace Connect, you can centralise and manage your marketplace operations right within your Shopify dashboard, gaining full control over your listings, inventory, orders, and fulfillment with utmost convenience.

Customisation is made easy, allowing you to effortlessly set marketplace-specific content and pricing overrides to cater to the unique demands of each platform. This way, you can tailor your offerings to match the preferences of your target audience, resulting in significant sales growth.

Managing listings in bulk has never been simpler. Thanks to Shopify Marketplace Connect, you have the power to handle multiple listings simultaneously, saving you time and effort. With no more tedious manual updates, bulk management becomes efficient and seamless.

Shopify Magic

Shopify Magic, an innovative AI integration, is designed to revolutionise your work process and empower you to achieve more with less effort. By integrating AI-powered features throughout the platform, Shopify Magic bids farewell to time-consuming manual tasks, streamlining your workflow, and boosting productivity.

Shopify is dedicated to leveraging AI to simplify your life, offering AI-generated blog content, optimised email campaigns, and guided help through the Shopify Help Center. It is like having a personal assistant to lighten your workload, which is truly incredible.

Smart replies in Shopify Inbox make live chat interactions effortless. Responding to customer inquiries instantly with Shopify Magic's smart replies will help drive top-of-funnel conversions and turn more chats into successful checkouts.

Generating captivating content that converts becomes a breeze with Shopify Magic. Let AI help you create on-brand, quality content that drives traffic to your store. From compelling headers to irresistible product descriptions and attention-grabbing holiday promotions, AI will do the heavy lifting while you reap the rewards.

With the assistance of email optimisation, Shopify Email, powered by Shopify Magic, your email marketing will experience an instant improvement. By utilising compelling subject lines, engaging email content, and strategic send times, you can achieve maximum impact.

The magic doesn't end there. The best part is that Shopify Magic is not limited to select merchants; it is available for free to all Shopify users, regardless of their subscription plan. Shopify believes in levelling the playing field and giving everyone the chance to experience the magic of AI-driven commerce.

While Shopify Magic brings a host of benefits, some features may not be optimised for mobile just yet. However, continuous efforts are being made to enhance the mobile experience and bring more magic to your fingertips.

Final Remarks

In conclusion, the Summer 2023 editions of Shopify bring a wealth of exciting updates that can revolutionise your online business. From enhanced online store editing and powerful AI-driven features to B2B capabilities and the convenience of Shopify Credit, these updates open up new avenues for growth and success.

To get the full scoop, head over to the official Shopify website and explore the Summer 2023 editions in detail. Implementing these updates can significantly boost your sales, create more personalised connections with your customers, and ultimately fuel the growth of your business.

At Fourmeta, we are committed to helping you make the most of these cutting-edge updates. Our team of Shopify experts is here to assist you every step of the way. Whether you need guidance with implementation, training, or have any questions, feel free to reach out to us for a free consultation.

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