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Written by
Anton Boykov
October 9, 2023

Shopify Editions — Part 1: How Shopify Helps You Find Customers

Learn how the latest releases announced at Shopify Editions | Summer ‘22 help business owners connect with high-value buyers and increase sales on their own terms. Check out our new article.

Shopify Editions | Summer ‘22 conference brought more than 100 updates and enhancements to the world-leading ecommerce platform. New enhancements, integrations, and improvements are aimed at helping you excel in the ecommerce world. Find out what Shopify is doing to help you find the best customers from our newest article.

Find Your Best Customer with Shopify

As an ecommerce business owner, it's vital to your success to find high-value customers who are interested in what you're selling. Shopify, the leading ecommerce platform, helps you do just that. At the latest Shopify Editions | Summer '22 showcase, Shopify has unveiled new additions to their ecosystems that help you find the best customers.

The Shopify Editions conference was so massive that we needed a series of articles just to cover the most important updates and releases that were announced. Overall, there were more than 100 updates, either live already or coming soon. If you want to read about the most important ones (in our humble opinion) you can do so by reading our “Shopify Editions: Connect to Consumer (Summer '22) Overview” article on our blog.

We’ve also decided to get a little bit more in-depth on some of the updates and releases from the showcase. We’ve decided to follow Shopify and break them up into 6 sections:

  1. Find Customers
  2. Convert Shoppers
  3. Create Your Story
  4. Build Relationships
  5. Run Your Business
  6. Scale and Build

In this article, we'll take a closer look at how Shopify helps you find customers. Traffic is the lifeblood of any store. With Shopify, you can identify high-value buyers and connect with them on their own terms. As a result, you'll be able to increase sales and grow your business on your own terms. If you want to know what else you can do to drive traffic to your Shopify store, check out our article “19 Ways to Drive Traffic and Sales to Your Shopify Store.

Shopify Audiences

Starting us off is Shopify Audiences. As any business owner knows, finding new customers is essential for growth. With the rise of digital advertising, reaching new audiences has become more complex and costly. That's why Shopify developed Shopify Audiences. Shopify Audiences is a new app that uses Shopify's unique data to help you find your next best customer. You can identify buyers interested in your products by tapping into their merchant network.

Have you ever found yourself scrolling through your Facebook feed only to see an ad for a product you were just thinking about purchasing? Or maybe you've been searching for a new pair of shoes on Google and then started seeing ads for those shoes everywhere you go. These are examples of how businesses use shared audiences to target high-intent buyers and generate more sales. By targeting people who have already expressed interest in your product or are similar to your existing customers, you can decrease your conversion costs and create a more efficient paid advertising campaign. In addition, you can use shared audiences for retargeting people who have visited your website but didn't make a purchase, which can help increase your conversion rate.

Shopify Audiences is a tool that helps you target these potential customers. With Shopify Audiences, you can generate a list of buyers who are likely to purchase the type of product that you want to sell more of. You can then save the audience list to your Facebook Ads account and start advertising campaigns that are tailored to it.

With Shopify Audiences, you can reach a larger audience with your ad campaigns and increase your chances of making a sale. However, the Shopify Audiences feature is only accessible to Shopify Plus-level stores in the United States and Canada that use Shopify Payments.

Shop Cash

Shopify's checkout is getting even better this year. Shopify's Shop Cash is a new feature that allows buyers to earn rewards for making Shop Pay purchases.

The best things in life are free, and that's undoubtedly true of Shop Pay. It's the checkout that keeps on giving, rewarding buyers with 1% back in Shop Cash on every purchase they make. Not only does this give buyers the chance to save money on future purchases, but it also helps support the businesses they love.

As a business owner, you're always looking for new ways to reach potential customers. And with Shop Cash Boosts, you can do just that - while only paying for successful sales. With Shop Cash Boosts, you'll have the opportunity to tap into a new buyer audience and boost your sales. By promoting your brand to new buyers on the Shop app, you can get in front of a whole new audience and convert first-time sales faster. And because Shop Cash Boosts are targeted to users who are already interested in buying from Shop, you can be sure that you're reaching people who are more likely to be interested in your products or services. And best of all, you don't have to risk any money upfront. Instead, you'll only pay for successful sales, so it's a win-win situation for everyone involved.

Twitter Shopping

Twitter is one of the most popular social media platforms in the world, with hundreds of millions of users worldwide. And now, with Twitter shopping, businesses can sell their products directly on their Twitter profiles. This is a great way to reach a massive audience of potential customers who use Twitter daily. With Twitter shopping, you can showcase your products in a way that is eye-catching and easy to browse.

If you own an ecommerce store, Twitter shopping is a great way to reach a larger audience and boost your sales. And best of all, it's free to set up and install.


No matter what industry you're in, building relationships with creators and influencers is key to growing your business. But it can be tough to keep track of your relationships, manage communications, and track sales. That's where Dovetale comes in.

Shopify's all-in-one creator management tool, Dovetale, helps you discover new creators, form genuine communities, manage relationships better, and monitor affiliate sales. With Dovetale, you can quickly find creators who are a good fit for your brand, reach out to them through the app, and track your communications. You can also use Dovetale to build an affiliate marketing program, send gifts and discounts, and track sales. So whether you're looking to grow your business or just better manage your relationships with creators, Dovetale is the tool for you.


Your social media bio is the perfect place to promote your latest products, playlists, and blog posts — all in one place. And with Linkpop, it's easy to turn your bio into a shoppable link. With just a few clicks, you can add products, playlists, and blog posts to your bio page, and visitors can purchase items directly from your bio. In addition, Linkpop is powered by Shopify's fast and secure checkout, so you can rest assured that your transactions are safe and secure. Plus, with a shoppable link 2x more likely to convert, you're sure to see an increase in sales. So if you're looking for a way to make your social media bio work harder for you, try Linkpop — the free link in bio tool designed for commerce.

Marketplace Kit

The Marketplace Kit is precisely what you need if you're looking to build a world-class marketplace. It's a single collection of APIs, tools, and docs that will help you monetise your platform faster than ever before. With the Marketplace Kit, you'll be able to quickly and easily add commerce functionality to your platform without worrying about the complex implementation details.

What's inside? Everything you need to build a marketplace for Shopify merchants, including a quick setup and configuration process, flexible APIs, and ready-made UI. With the Marketplace platform APIs, you can build faster and easier than ever before. At the same time, the complete package with ready UI means you can spend less time building customer-facing features and more time focusing on your business.

One of the key features is the ability to customise product listings. In any store, product listings are crucial. They provide customers with the information they need to make a purchasing decision. By customising product listings, businesses can control how products appear on their surfaces and what information is displayed to customers. By doing so, businesses can increase the chances of customers finding the products they are looking for and making a purchase. In addition, businesses can use product listings to highlight special features or promotions. As a result, businesses can increase sales and boost profitability by taking advantage of product listings.

Another key feature is the ability to create bespoke ecommerce storefronts. A storefront is much more than a place to show off merchandise. It's an opportunity to connect with customers and create an experience that reflects the merchant's brand. The best storefronts are inviting, well-organised, and easy to navigate. They showcase the merchandise in an attractive and informative way, using rich detail and media to give customers a sense of what is available. A well-designed storefront can be a powerful tool for attracting new customers and building loyalty among existing ones. When done right, it can be the key to success for any business.


Shopify is continuing its dedication to helping store owners succeed with the release of these new features and updates. Shopify is giving you everything you need to increase sales and boost profitability by making it easier to connect with high-value buyers and customise product listings. Contact us for a free consultation if you need help with your Shopify store. We are Shopify experts and our developers can help you take advantage of these powerful new tools to drive more sales and grow your ecommerce business.

Related Articles

Shopify Editions —  Overview: Connect to Consumer (Summer '22)

Shopify Editions —  Part 2: How Shopify Helps You Convert Shoppers 

Shopify Editions —  Part 3: How Shopify Helps You Create Your Story

Shopify Editions — Part 4: How Shopify Helps You Build Relationships

Shopify Editions — Part 5: How Shopify Helps You Run Your Business

Shopify Editions — Part 6: How Shopify Helps You Scale and Build

Blog articles
19 Ways to Drive Traffic and Sales to Your Shopify Store
7 mins